IMPACT OF INTERNET BANKING ON GROWTH, VIABILITY AND PROFITABILITY OF DEPOSIT MONEY BANKS IN NIGERIA

Abstract

This study examined the impact of internet banking on the growth, viability and profitability of deposit money banks in Nigeria (A case study of Access Bank Plc). Purposive sampling was employed in order to select Access Bank, a deposit money bank in Nigeria as a case study and descriptive Survey research design was adopted. The study used simple percentages and frequencies to represent and interpret the data collected, Chi - Square (X²) technique was used to run and analyse the data collected from the bank and to test the hypothesis. The result revealed a calculated value of 19.947 for both Automated Teller Machine and Point of Sell is greater than the both critical value of 7.82. That means there is a significant relationship between Automated Teller Machine installed, Point of Sell and profitability of Access Bank. Banks are recommended to make good investment in internet banking services (ATM and POS) to keep pace with the ever-changing business world; more ATM and POS terminals should be strategically installed in different locations for easy access by customers, educating and marketing of internet banking services and products should be intensified to attract more customers, The aforementioned, if properly adhere to will enhance the growth, viability and profitability of the banks.